Source: Samsung
At the IAB NewFronts 2024, Samsung Ads, the advanced advertising division of Samsung Electronics, highlighted why consumers and advertisers continue to turn to Samsung. The company unveiled a new lineup of premium sports, music, family and entertainment content on its leading FAST service Samsung TV Plus, in addition to new tools to enable advertisers to leverage AI for enhanced targeting and performance-driven outcomes.
Samsung has been a trailblazer in technology, seamlessly integrated into consumers’ daily lives. Samsung’s innovation spans from personal screens to global infrastructure, powering the moments that shape everyday life. With widespread consumer preference, Samsung dominates the market as America’s first choice for TV and the undisputed global leader for 18 years, continuing to innovate and transform living rooms into central hubs. Its commitment to excellence is evident in being America’s preferred home screen and the most utilized Smart TV Operating System in the US.
“At Samsung Ads, we leverage Samsung innovation to deliver superior experiences to customers and advertisers alike,” said Michael Scott, VP, Head of Ad Sales and Operations at Samsung Ads. “Our AI and data-driven advertising solutions will better help advertisers meet their objectives across the full marketing funnel, from achieving mass reach to bottom-of-funnel outcomes like customer acquisition. And, when combined with the number one reaching and most engaging FAST service, based on time spent viewing, Samsung TV Plus, advertisers will have a direct connection to audiences who frequently return for quality content.”
Samsung TV Plus Adds Top Sports, Family, and Music Content
A Destination for Sports Fans
Samsung is expanding its investment in the Samsung TV Plus service with all-new premium programming partnerships.
The service, which grew over 60% year-over-year, announced a suite of major league channels that will deliver live sports from Major League Baseball (MLB), The PGA TOUR, the American Hockey League (AHL), and ONEChampionship (MMA), along with Formula 1’s first FAST channel. Highlights include:
MLB: Samsung TV Plus and MLB are partnering up to bring the best of baseball coverage to FAST, allowing viewers to enjoy the MLB FAST channel with a weekly game replay, Minor league game replays, and game recaps, among other content exclusives to come later in the season.
PGA TOUR: This new offering will deliver total coverage on all things PGA TOUR, with behind the scenes programming, documentaries, tournament recaps, highlights, competitions, and more.
AHL: Samsung TV Plus will be the first FAST platform to air live American Hockey League games through the Los Angeles Kings affiliate, the Ontario Reign.
Formula One Channel: We’re also delighted to have Formula 1’s brand new FAST Channel at launch. The Formula 1 Channel is the ultimate destination for fans to catch up on all the action from F1, F2, F3 and F1 Academy races throughout the season, including analysis, replays and documentaries.
ONE Championship TV: The launch of ONE Championship TV will bring combat sports content to the service. Featuring unique live events to TV Plus, highlights, series and behind-the scenes access from the world’s largest martial arts organization.
Music, Mattel, and More Arrive Exclusively
For lovers of music, Samsung TV Plus is announcing an exclusive partnership with Warner Music, which will bolster the nearly 500 existing premium national and local channels already on Samsung TV Plus. The Warner Music content will be found in Samsung TV Plus’ recently launched dedicated Music destination, and will feature exclusive music playlists like:
The Drop: A video on demand playlist experience that will tie to the launch of new album releases and will feature artist’s career retrospectives, behind the scenes content, interviews, premiere and new album content.
Artist Odyssey: A chronological journey through a Warner artist’s catalog. There will be never-before-heard stories about the videos that impacted generations—all told through firsthand accounts from friends, video directors, label heads, artist managers, fans, and sometimes the artists themselves.
These channels come on the heels of Samsung’s milestone partnership with Mattel to launch three new channels, “Barbie and Friends by Mattel,” “Hot Wheels Action by Mattel,” and “Mattel Jr.” making the most iconic kids brands available to families across the country for the first time ever, on a premium, brand-safe FAST platform, accessible through a dedicated kids entertainment hub.
