MIL-OSI Economics: AI to drive $280 billion in growth for Australia and help solve national challenge

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Source: Google

Using AI to help Australian businesses reach new audiences

In 2023, Google supported 187,400 jobs in Australia by helping businesses expand through their use of our digital services. Tools like Google Search, Ads, and Cloud generated $53.4 billion in economic activity for businesses nationwide, with small to medium-sized businesses benefiting to the value of $30.6 billion.

Australians are already embracing AI, with four in 10 using generative AI at home and work, according to Access Partnership research. AI-powered Google Workspace solutions are helping with productivity, saving employees an average of 28 workdays per year.

One business using Google’s AI to help them expand their reach and streamline operations is the online innovative law firm LegalVision. They have used Google Ads AI-powered tools to help them reach new audiences both locally and internationally, and make better data-driven decisions, with around 85% of their clients now coming through online channels developed on the platform. They are experiencing 30% year on year growth, with a significant portion of this being attributed to Google’s digital platforms.

MIL OSI Economics