MIL-OSI Russia: From hobby to business: Technograd will help mothers to start their own business

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MIL OSI Translation. Region: Russian Federation –

October 22, 2021 7:03 am

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Photo by M. Denisov. Mos.ru

Training is provided free of charge.

October 25 innovation and educational complex “Technograd” begins classes on the free online course “Self-employed in my favorite business.” The listeners will be told about the nuances of time management in business and how to open their own business without significant costs and how to conduct an advertising campaign. Classes will be held remotely on weekdays until November 25. To participate, a preliminary registration.

The program was developed by the specialists of the career development center of the innovative educational complex “Technograd” in the framework of the city project “Mom Online”. Over the course of seven sessions, women will work on a project for starting their own business, starting with the formation of a target audience and ending with filing with the tax authority.

“We are launching the course for the third time. Previous streams showed great interest in the topic: more than 400 people signed up for them. The program helps aspiring entrepreneurs start their own business. At the lectures, the listeners will receive practical step-by-step instructions on how to turn their favorite hobby into a successful business project, ”said the head of the capital

Department of Entrepreneurship and Innovative Development Alexey Fursin.

The experts are Oksana Sharaya, a certified ICC coach for women startups, and Nadezhda Mirova, a tax expert, tax consultant.

At the first lesson on October 25, students will get acquainted with the specifics of working as self-employed, including learning about registration issues, working through the My Tax application, as well as the intricacies of tax accounting. In addition, the participants will work out their financial goals and determine the niche that their business can occupy.

At the second and third webinars, on October 28 and November 1, learners will try to find points of intersection of personal interests and customer values. The expert will teach you to understand the needs of the target audience so that the proposed product can fully satisfy them. Aspiring entrepreneurs will develop surveys by business segment to get an accurate portrait of their customers.

The fourth and fifth sessions, November 8 and 11, will focus on analyzing the product or service offered and identifying their unique benefits. The listeners will create a product line, work out a sales funnel and pricing, explore the competitive field, and then form a unique selling proposition for their business.

Participants will be told about ways to promote the product for free at the sixth and seventh webinars, which are scheduled for November 15 and 18. Based on the results of the training, the students will issue accounts for their projects in social networks and learn how to create a one-page website, prepare an offer for information partnership and learn how to calculate advertising campaigns. Aspiring entrepreneurs will learn about the stages of the sales process, as well as master strategies to warm up and return customers.

At the final webinar on November 25, students will defend their projects in front of experts and fellow students.

The first four classes will be available to all registered participants, access to the fifth and subsequent webinars will be open to those participants who apply for the status of an individual entrepreneur or self-employed in the My Tax application.

Participants of the project “Mom Online” – about self-realization, a new profession and digital technologies

Innovation and educational complex “Technograd” is a unique platform at VDNKh, offering a new format of career guidance, training and educational leisure for residents and guests of the capital.

One of the directions of Technograd’s work is a career development center. Here Muscovites can get help from specialists in career planning and finding a vocation. A fresh database of vacancies is posted on project page… For employers, the center offers assistance in the selection of qualified employees.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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