MIL-OSI Economics: LIVE BLOG: Alibaba’s 11.11 Global Shopping Festival Gets Underway

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Source: Alibaba

Headline: LIVE BLOG: Alibaba’s 11.11 Global Shopping Festival Gets Underway

Alibaba Group’s 13th annual 11.11 Global Shopping Festival is underway.

The 11.11 Global Shopping Festival began in 2009 with participation from just 27 merchants as an event for merchants and consumers to raise awareness about the value of online shopping. It is now by far the largest shopping festival globally.

We invite you to follow our live blog this year as we share updates, insights and a behind-the-scenes peek into the making of the world’s largest shopping festival.

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15:22 CST, October 20, Shanghai

Alibaba Group Kicks Off 2021 11.11 Global Shopping Festival

Alibaba Group kicked off its 13th annual 11.11 Global Shopping Festival with an emphasis on sustainability and inclusiveness.

This year marks the largest Festival to date, with a record 290,000 brands participating. Alibaba’s business-to-consumer online marketplace Tmall is offering more than 14 million deals to over 900 million consumers in China

“Over the last 12 years, 11.11 has showcased the tremendous consumption power of Chinese consumers and pushed boundaries for the global retail sector,” said Chris Tung, Chief Marketing Officer of Alibaba Group.

The Festival will once again have two sales windows – the first will be from November 1 to 3, and the second will be on November 11, on the day of the main event.

Online marketplace Taobao will roll out a feature for users to share their “shopping cart” items with friends and family, creating a more social shopping experience.

Livestreaming will be a key consumer engagement mechanism for brands and merchants to build awareness and drive sales. Starting on October 20 throughout the Festival, Alibaba’s dedicated livestreaming channel, Taobao Live, will feature 700 leading KOLs, celebrities and brand representatives in livestream sessions.

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