MIL-OSI China: Total Retail Sales of Consumer Goods Went Up by 8.5 percent from January to July 2021

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Source: National Bureau of Statistics of China

In July, the total retail sales of social consumer goods was 3,492.5 billion yuan, an increase of 8.5 percent year-on-year; the growth rate was 7.2 percent higher than that in July 2019, and the average growth rate in the two years was 3.6 percent. Among them, the retail sales of consumer goods other than automobiles reached 3,157.8 billion yuan, an increase of 9.7 percent. Excluding price factors, the total retail sales of social consumer goods actually increased by 6.4 percent in July.

                                                                    

From January to July, the total retail sales of social consumer goods reached 24,682.9 billion yuan, a year-on-year increase of 20.7 percent, and the average growth rate in the two years was 4.3 percent. Among them, the retail sales of consumer goods other than automobiles reached 22,163.1 billion yuan, an increase of 20.2 percent.

 

                                                                                 

According to the location of business units, in July, the retail sales of urban consumer goods reached 3,037.9 billion yuan, a year-on-year increase of 8.4 percent; the retail sales of rural consumer goods reached 454.7 billion yuan, an increase of 8.8 percent. From January to July, the retail sales of urban consumer goods reached 21,447.6 billion yuan, a year-on-year increase of 20.9 percent; the retail sales of rural consumer goods reached 3,235.3 billion yuan, an increase of 19.4 percent.

 

By type of consumption, in July, retail sales of goods reached 3,117.4 billion yuan, an increase of 7.8 percent year-on-year; catering revenue was 375.1 billion yuan, an increase of 14.3 percent. From January to July, the retail sales of commodities reached 22,136.6 billion yuan, an increase of 18.7 percent year-on-year; catering revenue was 2,546.3 billion yuan, an increase of 42.3 percent.

 

 

From January to July, the national on-line retail sales reached 7,110.8 billion yuan, a year-on-year increase of 21.9 percent. Among them, the online retail sales of physical goods reached 5,813 billion yuan, an increase of 17.6 percent, accounting for 23.6 percent of the total retail sales of social consumer goods; Among the online retail sales of physical goods, food, clothing and consumer goods increased by 23.7, 21.6 and 15.8 percent respectively.

 

Total Retail Sales of Consumer Goods in July 2021

 

 

 

 

tem

July

Jan-Jul

Absolute Value

(100 million yuan)

Y/Y

(%)

Absolute Value

(100 million yuan)

Y/Y

(%)

 

 

 

 

 

Total Retail Sales of Consumer Goods

34925

8.5

246829

20.7

 Of Which: Retail Sales of the Enterprises (units) excluding automobiles

31578

9.7

221631

20.2

Of Which: Retail Sales of the Enterprises (units) above Designated Size

12425

8.5

91259

23.6

   Of Which: Online Retail Sales of Physical Goods

58130

17.6

Grouped by Different Areas

 

 

 

 

 City

30379

8.4

214476

20.9

 At and Below County Level

4547

8.8

32353

19.4

Grouped by Consumption Patterns

 

 

 

 

 Catering Services

3751

14.3

25463

42.3

  Of which: Income of Catering Services of the Enterprises (units) above Designated Size

896

20.7

5842

49.5

 Retail Sales of Goods

31174

7.8

221366

18.7

  Of which: Income of Retail Sales of Goods of the Enterprises (units) above Designated Size

11529

7.7

85417

22.2

   Of which: Grain, Oil, Foodstuff

1246

11.3

9291

10.6

Beverages,

233

20.8

1587

27.9

Tobacco and Liquor

325

15.1

2588

29.6

      Garments, Footwear, Hats, Knitwear

945

7.5

7673

29.8

      Cosmetics

239

2.8

2158

23.4

      Gold, Silver and Jewelry

203

14.3

1730

52.8

      Commodities

551

13.1

4110

21.5

      Household Appliances and AV Equipment

741

8.2

5165

17.6

      Traditional Chinese and Western Medicines

456

8.6

3248

10.9

      Cultural and Office Appliances

303

14.8

2132

21.7

      Furniture

138

11.0

917

26.7

      Communication Appliances

387

0.1

3376

22.4

      Petroleum and Related Products

1753

22.7

11382

21.9

      Automobile

3347

-1.8

25198

25.0

      Building and Decoration Materials

157

11.6

1038

29.2

 

 

 

 

 

Notes: 1. The growth rate in this table are all nominal growth rate without deducting the price factor. 

   2. For parts of data, the total is not equal to the total of sub-items due to round-off.

               

 

Annotations:

 

1. Explanatory Notes

 

Total Retail Sales of Consumer Goods: refers to the sales of physical commodity or the income of catering services sold or provided by enterprises (units) to individuals, social organizations for non-production and non-operation purposes.

 

Online Retail Sales: refers to the sales of goods and services got through public online trading platform (including self-built websites and third-party platform). Goods and services include physical goods and non-physical goods (such as virtual product, services). 

 

The total retail sales of consumer goods include online retail sales of physical goods, excludes online retail sales of non-physical goods.

 

2. Statistical Coverage

 

The corporate enterprises, industrial activity units or self-employed individuals which retail goods or provide catering services. Enterprises (units) above designated size refer to those wholesale enterprises (units) with an annual revenue from primary business of 20 million yuan and above, those retail enterprises (units) with an annual revenue from primary business of 5 million yuan and above, and those hotel and catering enterprises (units) with an annual revenue from primary business of 2 million yuan and above.

 

As the scope of wholesale and retail enterprises, accommodation and catering enterprises (units) above the designated size changes every year, the same period used to calculate the growth rate of retail sales per unit of consumer goods above the designated size is consistent with the statistical range of enterprises (units) in this period, and there is a caliber difference from the data released last year in order to ensure that the current year’s data are comparable with the previous years. The main reasons are as follows: some enterprises (units) reach the designated size and are included in the scope of the investigation every year, at the same time, some enterprises (units) withdraw from the scope of the investigation because their scale is smaller than the designated size, and there are also the effects of newly opened enterprises, bankruptcy, note (revocation) enterprises (units).

 

3. Survey Methods

 

All enterprises (units) above designated size are surveyed, while the data of enterprises (units) below designated size are collected by sampling survey.

 

4. Month-on-Month Figure Revision

 

According to the auto-revision function of the seasonal adjustment model, the growth rate of the total retail sales of consumer goods since July 2020 was revised. The revised figures and figures are as follows:

  

The Month-on-Month Growth Rate

of Total Retail Sales of Consumer Goods

 

Months

Growth Rate (%)

 

 

2020- July

0.24

August

0.68

September

3.58

October

0.23

November

1.15

December

0.83

2021-January

-0.15

February

0.84

March

0.75

April

0.05

May

0.64

June

0.48

July

-0.13

 

 

 

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