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Photo by E. Samarin. Press Service of the Mayor and the Moscow Government

Capital exporters presented medical devices, cosmetics, children’s clothing and much more at international exhibitions.

This year, more than 500 metropolitan enterprises took part in international exhibitions as part of the “Made in Moscow” program. The project allows exporters to present their products abroad free of charge under a single Made in Moscow brand.

“Metropolitan companies took part in 27 leading foreign exhibitions and festivals dedicated to information technology, medicine, tourism, food industry, cinematography and animation, production of children’s goods, interior design and other industries. During business meetings, entrepreneurs signed more than 30 export contracts, as well as signed over 60 cooperation agreements with business colleagues, “said the head of the capital.

Department of Entrepreneurship and Innovative Development Alexey Fursin.

Due to the spread of coronavirus around the world, most of the international exhibitions and forums this year were transferred online. This helped not only preserve the health of entrepreneurs, but also increase the efficiency of such events. The fact is that exhibition programs have stricter limits on the time of negotiations. On the Internet, you can communicate with potential partners for longer.

In addition, thanks to the remote format, the organizers of the exhibitions managed to increase the allowed number of participants. So many companies got a chance to declare themselves and find customers.

The geography of the exhibitions covered many countries of the world. This year, such events were organized in the USA, Germany, France, Great Britain, Spain, Portugal, Serbia, UAE, Uzbekistan, Kazakhstan, Vietnam, Singapore, Indonesia, China, Republic of Korea, Mongolia and Kenya. For example, for the third year in a row, exporters from the capital took part in the major medical exhibition Medica, which takes place in Dusseldorf. This time it took place online. As a result, entrepreneurs from Moscow plan to conclude 15 contracts for the export of medical products. At the moment, the parties are agreeing on the terms of the agreement and are preparing to sign the documents. During other exhibitions, Moscow businessmen signed 11 contracts for the supply of children’s clothing and cosmetics to Kazakhstan.

In addition, projects of the Made in Moscow brand could be seen at the Asia TV Forum & Market in Singapore dedicated to cinema and animation, at the Maison & Objet interior design exhibition in Paris and at the Licensing Expo China in Shanghai. Moscow presented goods and services at the Web Summit in Lisbon and GITEX in Dubai (information technology), World Travel Market in London (tourism), InterCHARM Beaty Expo Korea in Seoul (cosmetology), The Big 5 Digital Festival Global in Dubai (construction) …

At the same time, exporters were given the opportunity to partially participate in congresses and exhibitions. This means that company representatives did not give presentations or join face-to-face business meetings, but sent their products to potential buyers. For example, within the framework of the SIAL food industry exhibitions in the UAE and Indonesia, as well as FoodExpo in Kazakhstan, businessmen organized the delivery of branded boxes with samples of goods to those companies with whom they would like to conclude a contract.

“Made in Moscow” is a program for organizing collective stands at Russian and foreign exhibitions under the common brand Made in Moscow. The Moscow government finances up to 100 percent of the costs of participation in exhibitions, and the Moscow Export Center (MEC) is developing a single concept for a collective exposition under the Made in Moscow brand and organizing business meetings in the MatchMaking format with potential buyers, investors and partners.

The project was launched in 2016, since then about 1.3 thousand metropolitan companies have taken part in 68 international exhibitions.

Any Moscow entrepreneur who is engaged in export can become a participant of the program. Learn more about participation on the website Moscow Export Center.

Moscow Export Center is an organization subordinate to the Moscow Department of Entrepreneurship and Innovative Development. He works with entrepreneurs in the field of financial and non-financial measures to support and promote the products of metropolitan manufacturers to foreign markets. One of the key tasks of the Moscow Export Center is to increase the number of Moscow exporters and implement projects for the effective development of their foreign economic activity.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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