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Photo by Y. Ivanko.

Participants of the flash mob have already published about 18 thousand messages under this hashtag. Also, businessmen hang up appeals not to neglect personal protective equipment at the entrances to their establishments.

For almost two months now, the # put on this mask has been in effect. The flash mob, organized by the Moscow business community, covered almost all of Russia.

“Almost two months later, the popularity of the flash mob continues to grow. It covered most regions of Russia – 79 out of 85. Participants have already published about 18 thousand messages under the hashtag of the action, – said the head of the Moscow Department of Entrepreneurship and Innovative Development

Alexey Fursin… “But most importantly, we see the results of this initiative not only on social media pages. Entrepreneurs place signs reminding them of the importance of protective equipment on the doors of their establishments. Thanks to a large-scale information campaign, the clients themselves are becoming more conscious and stop neglecting the necessary measures to prevent the spread of coronavirus infection. ”

The action started on November 5, it was supported not only by businessmen from the capital, but also Department of Entrepreneurship and Innovative Development of the City of Moscow… Business representatives post on their pages in social networks appeals to clients asking them to use personal protective equipment when visiting their establishments.

The Department’s specialists provided organizational support for the action, and also launched a special projectfor businessmen. Here you will find information about the flash mob and templates for advertisements for different types of establishments about the need to use masks – entrepreneurs can print them and stick them at the entrance to the establishment.

The flash mob was positively assessed at the federal level. It was included in the collection of best business practices prepared by the Russian Ministry of Economic Development and representatives of the business community.

Antiviral flash mob is taking place on social networks

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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