MIL OSI Translation. Region: Russian Federation –
Socially oriented business contributes to the creation of a comfortable urban environment for residents and the solution of important issues.
The final demo day of the accelerator of social projects took place in Moscow. It was organized with the support of the Small Business of Moscow State Budgetary Institution, subordinate to the Department of Entrepreneurship and Innovative Development… The accelerator helped entrepreneurs open new promotion channels and find partners.
“This year, 50 entrepreneurs in socially significant areas, from preschool education to ecology, have become participants in the accelerator. Socially oriented business contributes to the creation of a comfortable urban environment for all residents without exception and to the solution of important issues. For such companies, the skills of competently building a business model, finding consumers and scaling projects are especially important. Based on its results, graduates of the program launched additional promotion and sales channels, and were also able to find new customers and partners in the market, ”said the head of the Moscow Department of Entrepreneurship and Innovative Development
One of the graduates of the acceleration program, Irina Alekseeva, runs a private kindergarten. During her participation in the accelerator, she rebooted the business: “Every week we set ourselves new goals and achieved their fulfillment. We organized individual lessons for children with a speech therapist, psychologist, as well as music lessons. At the end of the year, they were able to meet the goal of revenue of one million rubles and get a net profit. The plans are to scale the business with the involvement of investors: to open a branch network of the kindergarten, ”said Irina Alekseeva.
Sergey Tushev’s project, the Sborka eco-center, combines a collection point for recyclable materials, a museum for recycling waste and a lecture hall. During the pandemic, the entrepreneur found himself in a difficult situation, but at the end of the year he was able to break even. Thanks to the accelerator, the company was able to develop the direction of educational online formats – lectures, ecoquests and video tours around the ecocentre. In addition, according to Sergei, as a result of the program, the number of orders for the removal of recyclable materials from city residents increased by 1.5 times.
Elena Belskaya came to the accelerator with the Altsstor project for the production of goods for bedridden and seriously ill patients. She was able to analyze growth points and identify various groups of target audiences. Now Elena is working out a strategy for entering the B2B and B2G markets and has already carried out the first deliveries of products to city and regional hospitals. She also began promoting her project on social media, which increased search engine traffic by 30 percent and increased retail sales.
And Andrey Lipatov founded the first music and educational cluster in Russia Lanote Education: “We developed a new organizational structure of the company, increased income, tested a business model on our online platform that attracted subscribers from different countries. In addition, we managed to conclude two government contracts, as well as conduct open webinars with the largest international manufacturer of musical instruments, ”he shared his successes.
Business support program in Moscow will remain in 2021
The first accelerator of social projects was launched in 2019. A total of 100 entrepreneurs took part in two streams of free acceleration programs. You can learn more about accelerators and the conditions for participation in them on the website mbm.mos.
Mbm.mos, a project of the Small Business of Moscow State Budgetary Institution, provides entrepreneurs with free consulting and educational support. You can consult on the issues of starting and running a business in Moscow and learn about measures to support Moscow entrepreneurs on the site and by phone: +7 (495) 225-14-14.
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.