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Source: BMW Group Munich. On the road, BMW is the epitome of driving pleasure; on the global network, the contributions from the Munich-based premium car manufacturer ensure plenty of likes. The BMW brand’s social media channels are enjoying growing popularity. BMW’s YouTube presence has now taken a significant step on the popularity scale. In the meantime, more than a million subscribers regularly follow the moving image contributions of the white and blue brand. The BMW marketing team has now been awarded the “Golden Button Award” by YouTube for this success with audiences who are just as enthusiastic about cars as it is online. YouTube is an important interface for communication with customers and fans of the brand. This is also clear from the most recent key figures collected by the video platform. The number of subscribers has now grown to 1.14 million. The films uploaded by BMW have so far received around 333 million views worldwide. The users spent around 6.5 million hours viewing videos on BMW’s YouTube channel. The response from the audience is also remarkably lively: every 57 seconds a user expresses himself by liking, sharing or commenting on a BMW video. For the experts of the video platform belonging to the search engine operator Google, BMW is once again “the hottest car Brand on YouTube ”. They particularly highlighted the films posted as part of the #NEXTGen 2020 presentation forum. The entertaining mix of discussion forums, documentation and new presentations of models and vehicle concepts clearly expressed the company’s innovative spirit and future viability. With the attractive program for #NEXTGen 2020, the BMW YouTube channel was able to finally increase the number of its fans via the brand of one Carry a million. In addition, however, the latest news, exciting insider stories and lavishly staged films provide incentives for regular “clicks”. The presentation of new models alternates with portraits and views of future technologies. The “How To” series explains both new and less well-known functions on current BMW models. In addition, there are always amusing observations from the world of driving pleasure. The short film “The Small Escape”, which was released last year and is set in divided Berlin in the 1960s, has received the greatest audience approval so far. The story of an escape in a BMW Isetta across the inner-German border, told in high-quality images, has been viewed more than 23 million times.


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MIL Translation OSI