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Excursion and exhibition projects, digital travel services, as well as facilities for families with children were presented for the competition.

In project “Active citizen” from November 10 to December 14, the winners of the Guiding Star professional travel award were selected in 10 nominations. Online voting was divided into three parts, each of which was attended by about 172 thousand people.

“Guiding star” – a competition established by the capital The Tourism Committee… It is held for the 21st time among the enterprises of the tourist and hotel industry of the capital.

For the fifth year already, the winners in various nominations have been determined by the participants of the Active Citizen project. For example, the townspeople have already recognized VDNKh as the best object of excursion and tourist displays, the best festival of 2019 was called “Travel to Christmas”, a favorite place for leisure with children – the Moscow Planetarium.

This year, as in the past, Muscovites could vote for the best festivals, cultural events and facilities for children.

Active Citizens will select the winners of the Guiding Star AwardA Journey to Christmas, a planetarium and an exhibition by Ilya Repin: the winners of the Guiding Star award have become known

The best digital project in the field of tourism development was chosen the project “Moscow – a talking city” (from.travels). As part of the concept of this project, audio guides prepared by the museums of the capital are promoted by Moscow hotels and travel companies. Hundreds of thousands of Muscovites and tourists have already taken advantage of them.

Best excursion project – “Walks in Moscow”… Its author, Alexander Usoltsev, delivered over 100 online lectures in 2020, which were watched by over 8.8 million people. The main goals of the project are to acquaint everyone with the history of Moscow and tell about unusual places in the city.

Free app became the best media platform in tourism development Maps.te based on a free geographic map OpenStreetMap… Thanks to the application, a tourist in Moscow can create a walking route and learn about sights without the help of a guide.

The project participants named the portal the best electronic service for guests and residents of Moscow “Get to know Moscow”… The project offers virtual trips to the most interesting places in Moscow: texts about monuments, ready-made walking routes, quests, virtual tours are presented here.

The Tretyakov Gallery exhibition was recognized as the best cultural and leisure project (exhibition project) “Russian fairy tale. From Vasnetsov until now “… This is an exhibition-journey between classical and modern art, the world of cinema and Russian folklore. It features works by Viktor Vasnetsov, Ivan Bilibin, Vasily Polenov, Mikhail Vrubel, Bob Wilson and contemporary artists.

“Russian fairy tale. From Vasnetsov to this day. ” A new exhibition will open at the Tretyakov GalleryMasterpieces of museums and park architecture: #Moskostoboy presented a selection of online excursions for Tourism Day

The best tourism product in the field of domestic tourism, according to the voters, is provided by a tour operator “Mos-tour” with the project “Alternative Moscow”… On excursions you can visit design factories and creative spaces, gastronomic establishments and food courts, modern sports arenas. They can be done by artists, photographers or stylists.

Also, based on the voting results, the best marketing initiative in the field of tourism and hospitality development, the best facility for families with children, the best Moscow breakfast, as well as the best author’s program in the field of tourism in Moscow were determined. The voting results can be viewed at official page project.

The winners will receive diplomas and prizes from the Active Citizen project.

The “Guiding Star” award was established by the Moscow Committee on Tourism in 1999 and is awarded to the best enterprises and projects of the Moscow tourism and hotel industry.

EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.

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