MIL OSI Translation. Region: Germany / Deutschland –
Source: BMW Group Munich. Expectations are high, the assignment is clearly defined, and a glance at the calendar does not allow for delay. The closer the festive season approaches, the more the search for the perfect Christmas tree becomes the most important mission of the year, or at least of December. Not too big, but also not too small, straight grown and evenly decorated with lush green branches – this is how the traditional fir tree, decorated with lights and balls, creates a festive atmosphere in the living room at home. It is important to be selective when choosing the right tree. And anyone who entrusts husbands, partners or fathers with this task usually suspects that the search for the ideal symbol for a contemplative Christmas sometimes just takes a little longer. For Jürgen Metz from Munich, the tree hunt begins right after breakfast with the choice of the suitable means of transport. A classic Innocenti Mini would be ready. He has already completed many a delightful tour with the small, lovingly cared for Italian-British. But today the employee in Driving Dynamics Development at MINI has bigger things in mind. The new MINI Cooper S Countryman ALL4 (combined fuel consumption: 6.5 – 6.2 l / 100 km; combined CO2 emissions: 149 – 142 g / km), with its optional roof rails and the rail carrier available in the MINI Original Accessories range, is available as a Christmas tree express literally on. And in principle it could actually go very quickly. Trees of all types and sizes are available in the parking lot in front of the local supermarket. But are they really fresh? And isn’t it far too risky to buy a fir tree wrapped in a net ready for transport? In front of the hardware store on the outskirts of town, the choice is even greater. But apparently word got around. Potential customers stand in droves in front of the fenced open-air area and wait to be admitted into the “forest” of carefully lined up and sized fir trees. At this sight, Jürgen ponders. Wouldn’t it be far more atmospheric to start the search for the perfect Christmas tree in the traditional way, far away from the big city and in the midst of unspoiled nature? In the Eifel, where he grew up, that was always the only real way to get in the mood for the festival. And it is not only there that a hand-sawn fir tree is still the best signal for the start of the holidays. The navigation system of the MINI Cooper S Countryman ALL4 lists almost a dozen addresses in the vicinity of Munich for the keyword “Make your own Christmas tree” . Therefore tactical skill is required when entering a destination. The best selection, according to Jürgen’s calculation, should be found where there are only a few big city residents. He quickly made the decision to head for a pine tree conservation area south of the city. The prospect of combining buying a Christmas tree with an excursion into the snow-covered mountain landscape is just too tempting. After just a few kilometers on winding country roads, the festive mood arises behind the wheel of the new MINI Cooper S Countryman ALL4. The 131 kW / 178 PS four-cylinder gasoline engine with MINI TwinPower Turbo technology proves its sporty temperament on every intermediate sprint. The Starnberger See and soon after the Staffelsee are passed quite quickly. The Zugspitze is getting closer and the driving pleasure has only just begun. In Garmisch-Partenkirchen, the conviction is growing that Austria is sure to have the most beautiful trees to be discovered. A little later, the border to Tyrol is crossed. More than 25 years ago, numerous forest companies in this Austrian state joined forces to establish the “Tyrolean Christmas tree” as a trademark. Today, the name stands for a seal of quality that guarantees the expert rearing of the trees in local sanctuaries. Every year around 30,000 trees from the stock of registered producers create a festive glow in the living room. Reason enough to look for the right Christmas tree in Tyrol, but in the meantime the picturesque mountain panorama means that the actual reason for the tour through the Alpine region is almost forgotten. On the narrow bends of the mountain pass roads, Jürgen knows that all too well, even the largest model of the British premium brand can impress with its typical MINI agility. With every meter of altitude that the new MINI Cooper S Countryman ALL4 climbs, not only do the mountains of snow that have been cleared from the roadside keep growing. Winter driving fun with the powerful all-rounder also reaches unimaginable heights. Shortly before entering the glacier ski area of Sölden, a sign on the roadside draws the driver’s attention back to the original destination of his excursion. “Christmas trees straight from the field” are touted there. The signage leads deeper and deeper into a forest area on a snow-covered forest path. Thanks to its all-wheel drive system, which distributes the drive power between the front and rear wheels as required within a few milliseconds, the new MINI Cooper S Countryman ALL4 is completely in its element in this winter landscape. Minutes later you have reached the provisional sales point – behind it, there are fir trees as far as the eye can see, which are just waiting to serve as the shining focal point in a festively decorated living room. The perfect Christmas tree should be found here, and indeed: in the Christmas tree protection at the edge of the forest in the middle of the Ötztal Alps, practically every fir tree has ideal dimensions. After briefly comparing the shape of the tips and the density of branches, you can hear the sound of the chainsaw, and shortly afterwards Jürgen has tied the tree to the railing carrier of the MINI Countryman. “That was quick,” he sums up with satisfaction, while the onset of twilight immediately puts this assessment into perspective. But one thing is certain for him: the long journey was worth it, because a similarly beautiful tree would never have been found anywhere in Munich. The standard LED headlights of the new MINI Cooper S Countryman ALL4 now show Jürgen the way back on paved roads, where he immediately selects the fastest route for the journey home in the navigation system. After all, the carefully selected tree should be decorated the same evening.
If you have any questions, please contact: Press and Public RelationsMatthias Bode, Press Spokesman for Product Communication MINI Phone: + 49-89-382-61742E-mail: firstname.lastname@example.org Andreas Lampka, Head of Communication MINI Phone: + 49-89-382-23662E -Mail: email@example.com Jennifer Driver-Ruckenbrod, Head of Communication MINI and BMW Motorrad Phone: + 49-89-382-35108 Email: firstname.lastname@example.org
The BMW Group With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and a provider of premium financial and mobility services. The BMW Group production network comprises 31 production and assembly sites in 15 countries; The company has a global sales network with representatives in over 140 countries. In 2019, the BMW Group achieved worldwide sales of more than 2.5 million automobiles and over 175,000 motorcycles. Earnings before taxes in fiscal year 2019 amounted to € 7.118 billion and sales to € 104.210 billion. As of December 31, 2019, the company employed 126,016 people worldwide and long-term thinking and responsible action have always been the basis of the BMW Group’s economic success. The company has firmly anchored ecological and social sustainability along the entire value chain, comprehensive product stewardship and a clear commitment to conserving resources in its strategy. Www.bmwgroup.comFacebook: http://www.facebook.com/BMWGroupTwitter: http: // twitter.com/BMWGroupYouTube: http://www.youtube.com/BMWGroupviewInstagram: https://www.instagram.com/bmwgroupLinkedIn: https://www.linkedin.com/company/bmw-group/
The information on fuel consumption, CO2 emissions and electricity consumption is determined in accordance with the prescribed measuring method VO (EU) 2007/715 in the currently applicable version. The information relates to a vehicle with basic equipment in Germany, the ranges take into account differences in the selected wheel and tire size and the optional special equipment and can change during configuration. The information has already been determined on the basis of the new WLTP test cycle and for comparability Recalculated to the NEDC. For these vehicles, other values than those given here may apply to the assessment of taxes and other vehicle-related charges that are (also) based on CO2 emissions. Guide to the fuel consumption, CO2 emissions and electricity consumption of new passenger vehicles’, which is available at all sales outlets at Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen, and is available free of charge at https://www.dat.de/co2/.
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure not be perfect.