MIL OSI Translation. Region: Russian Federation –
The winners will be announced on December 15th.
First season of the project “Sports weekend” nominated for an international award Eventiada IPRA GWA in the category “Best Community Engagement Project”. The project was organized by the capital Sports Department and centers of public services within the framework of the Healthy Moscow program.
The competition was attended by projects from 14 countries. The winners of the award will be announced on December 15 at the awards ceremony.
Sports Weekend is a series of free activities in various sports. The project has gained popularity among residents of the capital. Now the second season is underway, in which anyone can participate online. Weekends on YouTube channel for the project, users will find yoga, Pilates, circular, functional and dance training, zumba and Nordic walking with professional athletes. And on weekdays – morning exercises. Sports and media stars regularly take part in lectures and classes on “Sports Weekend”. Among them are Aleksey Yagudin, Anna Semenovich, Denis Semenikhin and others.
“The international nomination is an indicator of our productive work. Thanks to Sports Weekend, residents have the opportunity to play sports for free. Our project forms the habit of a healthy lifestyle. Now it is especially important to take care of the state of your body, ”says Alexander Grebenkin, deputy director of the centers of public services in Moscow.
The first season of Sports Weekend was held in Moscow parks. Under the guidance of qualified trainers, those wishing to attend classes in running, workout, Nordic walking, cross-country, skateboarding and other sports.
Participants of the “Sports Weekend” project ran 555 kilometers
During the work of the project in the offline format, mentors conducted 1.7 thousand master classes, they were attended by more than 10 thousand citizens. In a pilot mode, residents of the Southern Administrative District applied for participation in the offices of “My Documents”. Experts shared details about the events, answered questions of interest to visitors and helped fill out the sports preferences questionnaire. For all the time in the centers of public services, seven thousand people signed up for classes, and the most active areas of the Southern Administrative District were Chertanovo Central, Orekhovo-Borisovo Severnoe and Orekhovo-Borisovo Yuzhnoe.
Now about 10 thousand subscribers have already joined the training sessions on the project’s YouTube channel. Along with regular trainings on Saturday and Sunday with professionals in their field, personal online recommendations are available to users. The first 200 applicants can register on the site and get an individual consultation on the Zoom platform. More than 85 thousand citizens have already taken part in the online workshops of the Sports Weekend.
Eventiada IPRA GWA is the largest communication award in Eastern Europe, CIS and Central Asia. It is the regional partner of the IPRA Golden World Awards, a global competition run since 1990 by the International Public Relations Association. Since 2020, the award has become part of the IPRA program to support the UN Sustainable Development Goals.
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.