JOHANNESBURG, South Africa – 26 November 2020 – This year, consumer’s relationship with technology changed in a way that no-one could have expected. With many people in lockdown, learners are using TV’s as an invaluable classroom and others have created in-house gyms, from online classes viewed on large TV screens. Samsung embraced these evolving needs very early on and remains one-step ahead, already innovating with the future in mind. This relentless mission to create bold, revolutionary technology is effortlessly embodied in the 2020 QLED TV range. A director has a unique insight into the QLED performance. Tebogo Malope has grown a reputation for being the voice for African narratives. The award-winning filmmaker, recognised for directing Africa’s first Netflix original series has received every award possible for his commercials and music videos in South Africa. Recently, he also shot a music video, using the 8K capabilities of the Samsung Galaxy S20. Therefore, he is clearly excited by the QLED 2020 range from the point of view of his audience.
“TV has become a focal point in our lives from work to play. People are harnessing the power of this medium more than ever in this new normal. Big screen QLED TV’s has evolved from a mere TV to an entertainment hub in your own home. As a director, my goal is to bring my work to life, utilising technology, like the QLED TV, which creates that fully immersive experience for consumers to consume content in that vivid life-like 8K experience.” said Tebogo Malope.
Samsung’s unparalleled legacy of providing leading TV viewing experiences by combining the advantages of our next-generation displays with AI technologies, immersive technologies, and breath-taking sound quality – a personalised journey that turns a TV into a series of incredible adventures. And that’s exactly what gets Tebogo’s attention.
8K Picture Quality Brings The Vision To Life
As a director, Tebogo has an understandable desire for what’s onscreen to reflect the initial vision and the camera techniques used. Fortunately, with the level of detail and brightness, you can bring your favourite content through the life-like clarity of 8K with 33 million pixels. It’s now possible to turn your favourite content into 8K quality with the Samsung Quantum Processor so you always have 8K, no matter the source quality of the original content. ¹
An important factor for any director is the technology considerations made to ensure the integrity of the movie or show created. QLED TVs use Quantum Dots, which are unique in their sustained ability to perform without losing quality while employing the best colour expression. Additionally, with its HDR10+ technology, it takes lifelike colours and contrasts to a new, dynamic level. This ensures each scene looks as the director meant it to.
Tebogo believes that 2020 has revealed a series of new reasons to make the most of TV. With vast streaming services to cinematic video games, incredible content on a big-screen TV has become even more useful than ever. Additionally, with many students studying from home recently, TVs have emerged as valuable tools. A big-screen TV offers a larger window for exploring a wide range of exciting subjects with an effortless connection to smartphones through Samsung’s QLED TVs. This bridges the gap between classroom, device, and a world of online content.
A New Direction In Audio
Onset, it’s more than just the pictures that are created to tell a story, the audio design is an essential part of the narrative. With QLED, you don’t miss a word as the sound moves and follows the picture with 6 built-in speakers. You can now experience surround sound that tracks every movement and amplifies voices. Active Voice Amplifier is another feature Tebogo loves as it enhances the dialogue when there are distracting sounds in the room, like a vacuum cleaner in the distance. The story can also flow effortlessly with Samsung’s Q-Symphony soundbars that are orchestrated in an awe-inspiring harmony.
As someone who is never far from his smartphone, QLED’s MultiView offers another way for Tebogo to maximise every moment spent in front of the TV screen. Whether it’s live stats for sports or cheat videos for games, you simply connect your phone and dual-screen like never before. To make sure you’re always in control, the TV is powerfully integrated and simple to use.
Ultimately, this is a TV that will change your expectations of what a TV can do. Samsung QLED offers an unparalleled visual and auditory adventure from the comfort of your living room. Available in 4K or 8K and from 43″ to 98″, the QLED series was designed with options to fit any space and various budgets. For Tebogo, this is a further inspiration to create unmissable TV.
1 Viewing experience may vary according to types of content and format. QLED: Samsung QLED is Quantum dot based TV.