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Source: Alibaba

Headline: How Royal-Loved British Brand Boden Wooed China’s Moms and Dads This 11.11

British clothing label Boden, whose loyal following includes some members of the royal family, has wrapped up another successful 11.11 Global Shopping Festival with record-breaking sales. The high-street retailer’s sales increased by over 20% from a year earlier, making it one of the most-popular brands in the children’s clothing category on Tmall Global, Alibaba Group’s […]

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