Post sponsored by

Source: City of Sunderland

With someone injured on a UK road every four minutes, and vehicle speed a crucial factor in these accidents, the theme for this year’s annual national Road Safety Week is ‘No Need to Speed’.

The week-long programme, promoted by the road safety charity BRAKE, aims to educate drivers and pedestrians about why speed matters.

As part of Road Safety Week, Sunderland City Council has teamed up with Northumbria Police to deploy camera vans and traffic cars at key locations throughout Sunderland on Wednesday 18 November.

The cameras are at locations from Premier Road, Silksworth Lane, Essen Way, Leechmere Road to Stockton Road in Ryhope with the aim of reducing potential road traffic collisions resulting in serious injury.

Leader of Sunderland City Council, Cllr Graeme Miller, said: “Road safety and responsible driving are a high priority all year round, but I would like to take Road Safety Week as an opportunity to remind road users of just how important it is to drive within existing speed limits. 

“We know that speed is a huge contributing factor to road traffic accidents, and we want to make sure we reduce the number of people killed or injured on the roads of Sunderland.”

This comes on the back of the launch of Operation Modero in September, part of a region-wide crackdown on speeding by Northumbria Police working with local authorities through the Northumbria Safer Road Initiative (NSRI).

Operation Modero provides the opportunity for Northumbria Police to deploy mobile camera vans on more roads across the region, even if the location was not previously a designated site.  Residents who have concerns that speeding is taking place in their community are able to contact Northumbria Police and request camera vans to visit their area.

This operation raised concerns about specific stretches of roads in south Sunderland between Durham Road and Stockton Road in Ryhope. To address these concerns, officers from Sunderland City Council have been working with Northumbria Police to develop a campaign along this road corridor.  

Cllr Miller added: “I would like to thank the residents who identified areas where speeding is a concern and in turn allowed Northumbria Police to undertake camera enforcement and make our city safer for both drivers and pedestrians.”

If you want to report concerns about speeding in your neighbourhood then please report it online at the ‘Tell Us Something’ pages of the Northumbria Police website.

Jane Munro, Sergeant Road Safety at Northumbria Police said: “Operation Modero enables Northumbria Police to work more effectively with local councils and listen to communities.  This scheme will provide us with more flexibility and ultimately, we all share the same goal – to reduce speeding and prevent those who use our roads from being injured or killed.” 

The Northumbria Safer Roads Initiative (NSRI) oversees the deployments, as a partnership between Northumbria Police and the six local authorities who fall within the force area. The number of fatalities in Northumbria rose last year to the highest levels since 2009 with 39 people killed last year, compared to 42 deaths 10 years before.

Sunderland City Council’s Road Safety team works all year round to achieve a reduction in road traffic casualties on the road network throughout Sunderland.  This is achieved through a range of measures including the introduction of various road safety schemes, educational programmes, training courses and road safety campaigns.

MIL OSI United Kingdom