MIL OSI Translation. Region: Germany / Deutschland –
Source: BMW Group Munich. MINI and designer Paul Smith announce the second collaboration since 1999. Both are not only British institutions with a strong tradition – they are also united by the claim to constantly develop themselves in order to make the future more livable with their products. Both brands have always been characterized by the requirement to handle the available resources responsibly and to use them with the greatest possible effect. With the continuation of their successful cooperation, both brands will enter into a creative dialogue in order to jointly develop design solutions that focus even more on the topic of sustainability than before. Sustainability as a mindset. The core idea of the first Mini was based on a sustainable idea: in the middle The oil crisis resulted in a family car that offered maximum space and driving pleasure with minimal use of materials and resources. The classic Mini showed how much more you can do with less before you even talked about sustainability. Reduction was an essential element here. The topic has therefore always been an integral part of MINI’s inner attitude. “We carry the sustainability concept of the first Mini into the future. With the MINI Vision Urbanaut – our vision of a spacious and multifunctional MINI model: It too offers maximum space on a minimal footprint. And moreover, more usage scenarios than ever before. Fully recycled materials can also be found in the interior. At the same time, we completely dispense with leather and chrome, ”explains Oliver Heilmer, Head of MINI Design. Sir Paul Smith continues:“ For me, the key to numerous examples of iconic design is simplicity. In other words, what you leave out, not what you add to it. In fashion, thoughts are similar. For Paul Smith, as for MINI, sustainability has always been a natural approach to things, even before the word was on everyone’s lips. We have always been on the lookout for responsible materials and production conditions. The use of recycled packaging, the reduction of material waste and the supply of our stores with renewable energy sources are just a few of our measures and we are constantly looking for ways in which more can be done. ”For Oliver Heilmer, a cooperation is the next logical step:“ We approach each other through what we have in common in order to inspire and enrich one another through the differences between the fashion and automotive industries. Because there is no future without sustainability. ”MINI and Paul Smith. Sir Paul Smith is one of the UK’s most famous men’s fashion designers. He is known for his creative aesthetic that combines tradition and modernity. At the end of the 1990s, Paul and MINI created a limited special series of the classic Mini with a paint job in a shade of blue he designed and matching anthracite-colored light alloy wheels. At least as popular was a one-off item presented on the 40th birthday of the classic Mini, which Smith painted in his typical multi-color stripe design. More information on the planned collaboration will follow.
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