Post sponsored by

MIL OSI Translation. Region: Germany / Deutschland –

Source: BMW Group Munich. With the BMW Motorrad Definition CE 04, the BMW Group is showing the near-series further development of the BMW Motorrad Concept Link at #NEXTGen 2020. As a link between the analogue and digital world of the user, the BMW Motorrad Definition CE 04 is both a means of transport and communication for urban commuters. With an electric drive, pioneering design and innovative connectivity solutions, it is set to redefine the scooter segment. “Plugged to life” – electrically powered and connected to the rider’s life. The electrically powered BMW Motorrad Concept Definition CE 04 became consistently developed and adapted to the everyday needs and demands of the customer. True to the motto “Plugged to Life”, it connects the customer’s analog world with the digital one. In combination with the associated, intelligent driver equipment, a holistic, highly emotional and rethought mobility experience is created. “Electromobility is a central form of drive for the BMW Group and it relies consistently on this technology in its sustainability strategy. Electric drives are also a hot topic for BMW Motorrad, especially in urban areas. We have been pioneers here with the BMW C evolution series vehicle since 2013. The BMW Motorrad Definition CE 04 is the logical continuation of the electromobility strategy for urban conurbations and gives a concrete outlook on what a near-time series vehicle could look like, with which we will raise two-wheel electromobility in metropolises to a new level both technically and visually, “explains Edgar Heinrich , Head of Design BMW Motorrad. Innovative architecture and trend-setting design. The defining design of the Definition CE 04 stands for a new, urban aesthetic. While the BMW Motorrad Concept Link in 2017 still seemed like a vision that is far from the future, the BMW Motorrad Definition CE 04 will transfer the radical draft of the Concept Link almost unchanged towards series production in 2020. “We have managed to incorporate many innovative elements and details of the concept into the Transfer series. Because the technical features of the electric drive – such as the flat energy storage in the underbody and the compact drive – give us the opportunity to create a design that clearly differentiates itself from the traditional design language and defines a new, urban aesthetic at first glance. A design that follows the basic needs for objective functionality, clear aesthetics and the digital reality of today’s users. The new architecture has led to an optical revolution and spawned many new design topics. Perhaps it will polarize, but it will definitely stand out, ”continues Alexander Buckan, Head of Vehicle Design BMW Motorrad. Visually, the BMW Motorrad Definition CE 04 clearly breaks with the appearance of previously known scooters. Instead, an elongated, low vehicle body and the diagonally rising front section create a silhouette that is as modern as it is clear. The generous, calm surface design with sharply drawn edges fits perfectly into modern, urban surroundings. The flat battery in the underbody opens up new freedoms, such as the new, side-hinged and illuminated storage space solution, which allows the driver easy access to helmet and co. With a side compartment. In addition, the low-lying flat storage tank ensures a favorable center of gravity, which goes hand in hand with playful handling and dynamic driving pleasure. Clear shapes and modern technology interpreted in a timeless manner. Clear lines, spacious surfaces and precise design underline the modern impression of the proportions. This is further supported by the colored division: under the modern surface work in mineral white, metallic, a matt black area forms the core of the vehicle, the technical heart. It pulls from the front to the rear and, in addition to tires and front lights, also integrates the drive unit and spring elements. The BMW Motorrad Definition CE 04 consciously stages the technology used as part of the design. In the rear area, the side panels therefore do not completely cover the side of the vehicle. Instead, they stretch like small wings over parts of the side of the vehicle, revealing the drive, single-sided swing arm, suspension strut and toothed belt. The appearance of the lights is just as reduced as it is modern. The two U-shaped LED front lights have a minimalist design. Their precise implementation and the narrow contour emphasize the modern and future-oriented appearance in the front. The taillights are integrated into the rear side panels in the form of two C-shaped light elements. Practical design and ergonomics. “A scooter is not a fun bike that you can ride into the mountains in good weather, but a practical everyday vehicle for driving At home to the office or to a meeting with friends in the evening – simply a vehicle for every day in the city. ”Says Alexander Buckan. “When designing the drive and energy storage system, we therefore worked intensively on the usage conditions: The urban target group mainly drives short distances of around 12 km per day. Long-distance comfort is therefore less important than variable ergonomics and easy accessibility. This enabled us to create a floating bench seat that you can use to slide comfortably onto the vehicle from behind. It also offers improved ergonomics for single riders, regardless of leg length and body size. ”Seamless connectivity. The BMW Motorrad Definition CE 04 always focuses on practical and user-friendly solutions, both in terms of design and digital use. BMW Motorrad sees great future potential in the interaction between vehicle and rider equipment in terms of safety, comfort and emotional experience. The rider is connected to his environment through his smartphone via the BMW Motorrad Definition CE 04. Its 10.25-inch display is the largest in the scooter segment to date and acts as an interface between the digital and analog world of the driver. Driver equipment as part of vehicle communication. The designers have also broken new ground with the driver equipment: “We deliberately didn’t want it more classic motorcycle clothing, but rather creating a fashionable look that is urban and yet highly functional. We want to develop products with which you can easily get off the vehicle and move through everyday life. At the same time, the rider equipment offers the protection you are used to from BMW Motorrad and even becomes part of the vehicle’s external communication, ”explains Julia Lein, Head of Rider Equipment Design at BMW Motorrad. The core of the rider equipment developed exclusively for the BMW Motorrad Definition CE 04 is casual, everyday wear warm parka. Black riding jeans, stylish sneakers and a white open-face helmet complete the look. The parka in off-white tone offers a high level of comfort with its wide cut and has an urban style. The high collar and the large hood add even more coolness. Details such as the placement of the zippers or the subtle print emphasize the urban look with which you can go straight to the office from the scooter in a stylish manner. The high-tech material of the parka is waterproof, robust and breathable. The flexible protectors integrated into the parka provide the security expected from BMW Motorrad. Innovative features such as the integrated light guides in the sleeves and the hood ensure more visibility in traffic and can be switched on via sensors in the sleeve and changed in color. The inside pocket of the parka has an inductive charging field for the smartphone so that the driver can always be reached. The rider’s equipment is seamlessly integrated into the rider’s life. Graphics as a unique selling point The restrained graphic presentation of the BMW Motorrad Definition CE 04 brings the new concept to the fore. However, completely different forms are also conceivable here. Gerald Höller, graphic designer at BMW Motorrad Design explains it like this: “Thanks to the new architecture, we have created something completely new with this vehicle – and we want to use graphics and colors in the future to underline this even further. We imagine the definition CE 04 almost like a moving canvas with which a customer can express his personality – from modern and elegant to urban. ”E-mobility at BMW Motorrad. In line with the BMW Group’s sustainability strategy, BMW Motorrad is also driving the topic Consistently advancing electromobility. With the Concept e, BMW Motorrad already showed in 2011 what electromobility can look like in urban areas. This was followed by the first prototype of the BMW C evolution in London in 2012, which was presented as part of the Summer Olympics. In 2014, BMW Motorrad was the first manufacturer in the premium segment to bring the C Evolution series-production vehicle onto the market, which made daily commute purely electric on two wheels possible. But that was just the beginning. Designers and developers were given a free hand for the successor model. The result: a completely new type of architecture and an iconic design. With the BMW Motorrad Concept Link, the brand already showed what the future understanding of emission-free, urban single-track mobility could look like. The BMW Motorrad Definition CE 04 now consistently continues BMW Motorrad’s electromobility strategy for urban conurbations and thus gives a concrete outlook on what a near-production vehicle might look like.

Further press material on BMW motorcycles and BMW Motorrad rider equipment can be found in the BMW Group PressClub at If you have any questions, please contact: Antonia Cecchetti, Communication Spokesperson for BMW Motorrad Phone: + 49-89-382-60757 , Tim Diehl-Thiele, Head of Communication BMW Motorrad Phone: + 49-89-382-57505, tim.diehl-thiele@bmw.deJennifer Driver-Ruckenbrod, Head of Communication MINI and BMW Motorrad Phone: + 49-89 -382-35108, Internet: E-mail:

The BMW Group With its brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and a provider of premium financial and mobility services. The BMW Group production network comprises 31 production and assembly sites in 15 countries; The company has a global sales network with representatives in over 140 countries. In 2019, the BMW Group achieved worldwide sales of more than 2.5 million automobiles and over 175,000 motorcycles. Earnings before taxes in fiscal year 2019 amounted to € 7.118 billion and sales to € 104.210 billion. As of December 31, 2019, the company employed 126,016 people worldwide, and long-term thinking and responsible action have always been the basis of the BMW Group’s economic success. The company has firmly anchored ecological and social sustainability along the entire value chain, comprehensive product stewardship and a clear commitment to conserving resources in its strategy. www.bmwgroup.comFacebook: bmwgroupLinkedIn:


EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure not be perfect.

MIL Translation OSI