MIL OSI Translation. Region: Portuguese / Latin America –
Source: Republic of Brazil 2
RESUMED Led by the Ministry of Tourism, initiative promotes the safe and gradual return of tourism in partnership with public, private and third sector institutions
By Amanda Costa Ceremony at the Planalto Palace marked the launching of the national alliance Retomada do Turismo. Credit: Roberto Castro / MturThis Tuesday (10.11), the federal government launched the Tourism Resumption, a national alliance that, with safety and responsibility, seeks to accelerate the sector’s recovery and reduce the socioeconomic impact of Covid-19 after the shutdown activities. At a ceremony at the Planalto Palace, the Minister of Tourism, Marcelo Álvaro Antônio, also launched the campaign “Travel with responsibility and rediscover Brazil”. The President of the Republic, Jair Bolsonaro, citing the impacts of the pandemic in the sector, highlighted the the federal government to help the productive chain that operates in the segment. “The economy is vital. When a sector is destroyed everyone suffers. We have to seek changes. We can change the destiny of Brazil ”, declared the president. Led by the Ministry of Tourism, the Resumption of Tourism is an industry alliance that brings together efforts from the public and private sectors, the third sector and the S System so that tourism can fully resume its activities in a gradual and planned way, generating jobs and income in the country again. “We can say that Brazilian tourism is prepared to receive it. Look for establishments that contain the Responsible Tourism Seal. There are more than 23 thousand establishments throughout Brazil, obeying the biosafety protocols and demonstrating that they are truly concerned with the health of the tourist and with the economic development of the country ”, highlighted the Minister of Tourism when addressing Brazilian tourists. Brazilian Association of Sea Cruises (CLIA Brasil), Marco Ferraz, on behalf of the tourist trade, thanked the federal government for its support and leadership for resuming activities. “I am grateful for the measures taken that helped us in such a difficult time. Today we are going to sign a document made with many hands and we try to resume our tourism. We already see planes flying and hotels full on weekends. We have a long way to go, ”he said. During the ceremony, Minister Marcelo Álvaro Antônio signed a ministerial order establishing the lines of action and parameters for the development of programs, projects and actions for the Resumption of Tourism. The tourism sector accounts for about 8.1% of GDP and employs around 7 million people directly and indirectly in Brazil. The restrictions imposed by the Covid-19 pandemic caused thousands of Brazilians to cancel their trips, putting at risk the survival of the sector and the job of those who take their livelihood from the activity. In the first half of 2020, compared to the same period last year, Tourist Exchange Revenue accumulated a drop of 37.2%; the balance between hiring and firing in the tourism economy was negative in 364,044 formal jobs; and revenue from tourist activities, as measured by the Monthly Survey of Services of the IBGE, fell by 37.9%. Now, Brazilian tourism is organizing itself to live its recovery in a consistent and safe manner, contributing to the country’s economic recovery. RESUME OF TOURISM – The initiative brings together a set of programs, projects and actions that seek effective results until July 31 of the next year. The actions are organized in four areas: preservation of companies and jobs in the tourism sector; improving the structure and qualification of destinations; implementation of biosafety protocols; and promotion and incentive to travel. Actions range from reinforcing the concession of credit lines to capitalize companies in the sector and preserve jobs, to carrying out works to improve the infrastructure of tourist destinations. Qualification actions for workers and service providers are also foreseen, both in offering courses for the adoption of sanitary protocols that guarantee safety for tourists and workers in the segment, and for improving service, considering market trends. Tourism, the campaign “Travel with responsibility and rediscover Brazil” begins to be broadcast throughout the country and has a series of videos aimed at promoting Brazilian tourist destinations. Specific materials for each state of the country, in addition to the Federal District, will be aired.PARTICIPATION – The adhesion to the alliance Retomada do Turismo already counts on 32 national entities linked to the tourism production chain (get to know all of them HERE). Within this planning, each institution has an attribution aimed at the return of tourist activities in the country, supporting, for example, the promotion of campaigns launched by the federal government. Among the activities developed by public agencies, third sector entities and S System are encouraging the adoption of the “Responsible Tourism Seal” and other biosafety protocols against Covid-19 by tourism service providers, tourists and receiving communities, as well as disseminating information on available credit lines, through the General Tourism Fund (Fungetur). As for private companies, in addition to adhering to biosafety protocols and perfecting their products and services to the post-pandemic reality, they must provide guidance to tourists on how to comply with the protocols established in their establishments, encouraging the responsible conduct of each citizen. Public and private companies should also encourage travel around Brazil, in and special leisure travel, in a responsible and safe manner; define measures for the resumption of business tourism and events, such as fairs and congresses and conventions, which are also already preparing to return; and adopt measures to better distribute tourists across the country, prioritizing tourism in natural areas – since it is a worldwide trend in the post-Covid-19 scenario. It should be noted that all Brazilians can participate in this movement. Those who prepare to travel and those who live in tourist destinations can, from now on, adopt responsible conduct and comply with the biosafety protocols, detailed in the Responsible Traveler Guide, developed by the Movimento Supera Turismo Brasil – which brings together entities representing the travel and tourism sector – in partnership with the Ministry of Tourism. Click HERE and learn more about how you, your company or institutions can participate. ACTIONS ALREADY TAKEN – While tourists had to take a break from travel, the Ministry of Tourism launched a tripod of actions to protect the sector. The first one was focused on maintaining jobs, through the payment of emergency assistance, flexible working hours and temporary suspension of the employment contract (MP 936/2020). The government also acted in defense of consumer rights and prevented the massive bankruptcy of companies in the tourism sector (MP 948/2020), establishing rules for canceling and rescheduling reserves in both tourism and culture. And, yet, it created the campaign “Don’t cancel, reschedule”, indicating the website consum.gov.br for conciliation. Finally, the Ministry of Tourism made the historical credit available to the sector in the order of R $ 5 billion, with special conditions , focusing on companies’ working capital (MP 963/2020). These Fungetur resources gave breath to the sector and guaranteed the functioning of the companies in this period, preserving more than 26 thousand jobs. With the sector’s preservation phase concluded, the Ministry of Tourism started planning for the resumption of tourist activities in the country. Brazil was one of the first 10 countries in the world to establish specific biosafety protocols for the safe return of 15 activities in the sector, through the Responsible Tourism Seal, which already has more than 23 thousand members. Now, the Resumption of Tourism is another action to support the sector and allow Brazilians to rediscover Brazil safely and responsibly. Edition: Lívia Nascimento
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure is not perfect.