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Source: BMW Group Munich. Just a few weeks after its world premiere, BMW M is launching a very special edition of the new BMW M4 Competition Coupé (combined fuel consumption: 10.2 l / 100 km; combined CO2 emissions: 234 g / km): In cooperation with the globally popular lifestyle brand Kith from New York creates the BMW M4 Competition x KITH, limited to just 150 copies, with unique design details on the exterior and interior. BMW M GmbH picks up trends from a young and influential fashion scene and, as with the collaboration with the contemporary artist FUTURA 2000, positions itself in a growing market. For Kith founder and BMW enthusiast Ronnie Fieg, the cooperation closes a particularly emotional circle. The BMW M4 Competition x KITH can be pre-ordered from October 23rd. At the same time, Kith offers a 96-piece collection of exclusively designed clothing and accessories in all of its stores and online. “When developing the BMW brand, we also keep an eye on the current trends in street style. With his ideas and his label Kith, Ronnie Fieg is one of the outstanding minds and opinion leaders in the fields of fashion, lifestyle and luxury. The cooperation with him and his influential brand will have a positive influence on the development of new target groups for BMW “, explains Jens Thiemer, Senior Vice President Customer and Brand BMW. Markus Flasch, CEO BMW M GmbH, says:” For BMW M GmbH is It is not the first time that we have produced a limited edition of one of our vehicles in an exclusive collaboration. The cooperation with Ronnie Fieg and Kith is a great opportunity for BMW M GmbH to build a bridge from the first generation BMW M3 to our new BMW M4 Competition Coupé from the sixth generation of this iconic series. In doing so, we are also addressing an exciting new target group. The streetwear scene is changing from a cultural phenomenon to a global approach to life and is creating its own new exclusivity in many areas. ”“ Everything we work on at Kith must have an authentic origin, ”explains Kith founder Ronnie Fieg . “Some of my best childhood memories include visiting my grandfather and driving around in his BMWs in the 1980s. I remember that he had an E21 320i and that his most precious piece was an E30 M3. These moments in my life have really shaped my passion for BMW, so that the cooperation within the scope of this project has come full circle. ”Ronnie Fieg, who once made a name for himself by providing celebrities with the latest sneaker shoes Styles supplied and founded his own label Kith in 2011, including one of the legendary BMW E30 M3. For the official presentation of the cooperation on October 23rd in the Kith Pop-Up Store in Brooklyn, BMW M GmbH provided a unique specimen from what is now the sixth generation of the high-performance vehicle: the BMW Like the BMW E30 M3, M4 Design Study by KITH is painted in its original color vermilion. This color is no longer available in the regular BMW range, but was selected exclusively for the BMW M4 Design Study by KITH for the connection between the two vehicles. In addition, instead of the M4 Competition logo on the tailgate, the vehicle has a black Kith logo with the BMW M stripes in the same style, which can also be found in an illuminated version below the headrest on the M carbon bucket seats. The black leather on the headrests and on the center console is embossed with Kith lettering. The leather with the embossed lettering selected for the one-off was also used for the new seat covers in Fieg’s BMW E30 M3. On Fieg’s vehicle, the Kith logo with the BMW M stripes bears silver letters, the front hood, the tailgate and the steering wheel are adorned with a special version of the BMW logo of the time, in which the letters BMW were replaced by Kith. New merged logos are a trademark of numerous Kith partnerships with other world-famous companies. For the first time ever, BMW has also changed its brand emblem for a cooperation partner. A joint logo was created for the 150 copies of the BMW M4 Competition x KITH: Another ring in the BMW M colors light blue, dark blue and red was placed around the well-known BMW emblem. On it, details about Kith and the current cooperation can be found in light font. At the rear of the BMW M4 Competition x KITH bears the black Kith logo with the BMW M stripes. Only the matt paint finishes Frozen Black, Frozen Dark Silver and Frozen Brillant White are available for the edition models – a homage to the three colors of the BMW E30 M3 that were particularly popular at the time. A real highlight of the edition models is the Kith carbon roof . With this optional extra, the Kith lettering in gray letters and the BMW M stripes are woven into the roof surface. The M compound brake system with red brake calipers with an M logo is standard. These are clearly visible through the double spokes of the M forged wheels 826M bicolor / jet black uni in 19 inches on the front axle and 20 inches on the rear axle. In the interior of the BMW M4 Competition x KITH, the three-colored M carbon bucket seats catch the eye. In addition to the full Merino leather in black, details in the BMW M colors light blue and red set striking accents. As in Fieg’s BMW E30 M3, Kith logos are embossed into the black leather that is used in the BMW M4 Competition x KITH on the front and rear headrests and on the center armrest. An exclusive badge with the Kith logo and BMW M stripes is placed in the center console. The illuminated M badge below the front headrests also bears the Kith logo. The technology is adopted by the edition model from the BMW M4 Competition Coupé. Its new in-line six-cylinder power unit with the high-speed characteristics typical of BMW M GmbH engines produces 375 kW (510 hp) in the latest version of M TwinPower Turbo technology and the maximum torque is 650 Nm. The 8-speed M Steptronic transmission with Drivelogic is standard. The sprint from 0 to 100 km / h takes just 3.9 seconds, and 200 km / h is reached in 12.5 seconds. In addition to the classic rear-wheel drive, the BMW M4 Competition x KITH, like the BMW M4 Competition Coupé, will also be available with the M xDrive all-wheel drive as an option further special equipment as standard. In addition to the M Compound brake system, M forged wheels and M carbon bucket seats, these include the M Carbon exterior package, the BMW laser light and the BMW Individual Shadow Line lights. In the interior, the interior trim strips carbon fiber and the electroplating application for operating elements are used. The limited BMW M4 Competition x KITH Edition will be delivered from summer 2021.

BMW M4 Competition Coupé combined fuel consumption: 10.2 l / 100 km; Combined CO2 emissions: 234 g / km.


EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure not be perfect.

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