MIL OSI Translation. Region: Portuguese / Latin America –
Source: Republic of Brazil 2
Latest newsOn the Day of the Oenologist, MTur highlights one of the segments that can be prioritized by visitors when returning to tourist activities
By Rafael Brais
Vale dos Vinhedos is one of the highlights of wine tourism in Brazil. Credit: Renato Soares / MTurDestinosFollowing the trend of the resumption of tourist activities in Brazil, which points to the preference for short trips and with nature, the wine tourism segment is in full recovery. And optimistic. Tourism associated with culture, tradition and wine appreciation has strengthened in the country, along with the structure of tourist assistance with hotels, inns, bars and restaurants. The scenario becomes even more promising with the arrival of the harvest, which is the time of harvesting the grapes. And, in homage to the Day of the Winemaker, celebrated this Thursday (22.10), the Tourism News Agency talked with representatives of one of the fastest growing segments in the country. The numbers show that wine tourism was responsible for many trips in Brazil . According to Uvibra (União Brasileira de Vitivinicultura), before the impacts of the coronavirus pandemic, the number of “wine tourism” had been growing from 10% to 15% per year. The city of Bento Gonçalves (RS) alone received more than 1.5 million tourists in 2019, 500 thousand of which in Vale dos Vinhedos alone. The expectation is that in 2021 the sector can resume the same performance. The president of Uvibra, Deunir Argenta, points out that most wineries are small and familiar, with a very significant dependence on wine tourism. “The direct sale to the consumer at the winery’s own retail, the contact of the producer with the tourist, the experiences surrounding the culture of grapes and wine are fundamental for the development of the sector”, he said. Argenta also explains that, as a result of the growth of wine tourism, there was also a structure to serve visitors. “An example is the Vale dos Vinhedos, the only region in the country with a Denomination of Origin (DO) for wines,” he said. The president of the Brazilian Union of Vitiviniculture also stressed that, with proximity tourism, which should increase a lot due to trips abroad are still far away, wine tourism can only win. “What will be great to recover the losses of the period when the wineries needed to be closed, which also impacted the entire tourist trade”, he declared. “We are on the eve of yet another vintage, a period that has been gaining greater demand from tourists. The expectation is great ”, he bet. EXPERIENCE – Depending on the time of year, tourists can live different experiences in wine tourism, but it is only from January to March that they live the harvest in the South of the country. It is even possible to participate in the harvest in a tourist program designed especially for this purpose. The experiences also include picnics, harmonized lunches and dinners, quick tasting courses, guided tours with tasting, tractor tours in the middle of the vineyard, night harvest, cinema between the vineyards, among other options. And the resumption has already begun. Bento Gonçalves, for example, was a pioneer in the Clean and Safe Environment Label, which trained and evaluated the establishments in the segment. The initiative is from the local government based on the security protocols of the Ministry of Health which provides for the disposal of 70% alcohol gel, use and availability of masks, controlled distance, reduced service capacity, general cleaning every 3 hours, signage for awareness, training. Wine tourism, according to Uvibra, is largely responsible for supporting small family wineries that are the majority in the sector. In addition, betting on sensory experiences capable of creating memories for a lifetime, wineries go to great lengths to create new attractions around the culture of wine. “And this is precisely what has been gaining loyalty among connoisseurs who, in addition to good wine, seek unique experiences,” concluded Deunir Argenta.GUIA VALE DOS VINHEDOS – One of the most famous wine tourism options in Brazil, Vale dos Vinhedos is located in the center the triangle formed by the cities of Bento Gonçalves, Monte Belo do Sul and Garibaldi. The itinerary, which received half a million tourists last year, won a complete guide, prepared by the website Vida Sem Paredes, which reports quality and conscious travel and tourism experience. Access the guide HERE. Vale dos Vinhedos is the first Brazilian region officially recognized as a Geographical Indication and to have a Denomination of Origin (DO), an exclusive classification that guarantees that the wines and sparkling wines produced there have unique qualities. “That’s why we made this guide, to encourage more people to get to know this very special place,” explained Nange Sá, journalist and co-founder of the Vida Sem Paredes website. “We spent a week in Vale dos Vinhedos, getting to know and exploring all kinds of attractions. We traveled along the Wine Road and Via Trento, visited Garibaldi and got to know the Caminhos de Pedra Roadmap, all to bring the best experience to our readers ”, he recalled. Nange stated that this is an atypical year and all sectors of tourism needed to readjust . For her, wine tourism is able to combine activities with themes related to gastronomy and other open-air practices, such as picnics and walks. “At a time when people are looking for outdoor experiences, rural tourism and gastronomy, wine enters as an important object of desire, as it gives the traveler the opportunity to experience something totally different from their daily lives,” he said. The journalist also stressed the advantages of enjoying this type of tourism to also know the history of our country. “Both for those who love wines and for those who are not in the habit of consuming the drink, visiting Vale do Vinhedos is an immersion in the history of wine, the history of immigrants and, in a way, our own history”, he said. “For me, it is very worthwhile to visit famous wineries, but something essential is also to visit family wineries, talk to people and learn about their stories. Only then will you be able to understand the importance of wine, which goes far beyond being a delicious and romantic drink. ”WINEMAKER DAY – Celebrated this October 22, the winemaker is the professional capable of transforming the grape into wine, sparkling and grape juice. He is a professional who knows all the procedures related to the beverage production process with a certain standard. His wine making work is closely linked to science and technology. Everything to understand the terroir of each region (soil, climate) extracting from it the best to make the best wine of your life. For the president of ABE (Brazilian Enology Association), Daniel Salvador, the winemaker also occupies other positions nowadays, working in wine marketing, tourism and management. “When opening a bottle of wine or sparkling wine and tasting it, we do not realize that behind it there is always a winemaker, regardless of commercial brand. After all, the flag of the Brazilian winemaker is Brazilian wine ”, he explained. “One of the mottos of the Brazilian Enology Association is: Every wine has a brand. The mark of a winemaker’s dedication ”, he pointed out. Edition: Amanda Costa
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure is not perfect.