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Source: Google

Identify premium ad inventory

During the holidays, advertisers are looking for quality inventory where their consumers are spending the most time. This year more than ever, they’re prioritizing deals on premium inventory early in the holiday season. Take advantage of this high demand to set up deals with your advertisers using Programmatic Guaranteed. Our new features allow you to negotiate special sponsorship deals with advertisers for day part or share of voice during high demand periods, such as Black Friday and Cyber Monday.

To achieve the best results with Programmatic Guaranteed, run regular reporting on your inventory like placements, creative types, and audience segments. This will help you identify and market inventory that is in high demand. Keep an eye out for audience segments that match consumer trends, and proactively flag these to advertisers.

While we may not know all the trends this year’s holiday season will bring, we do know that shoppers have already begun their search for the perfect gifts. By starting to optimize your site and account early, you’ll be better positioned to drive more traffic to your site and offer marketers valuable inventory at a premium price. 

For more tips and optimization suggestions, register for our upcoming How to prepare for the 2020 Holiday season webinar and read our new guide, “Get ready for 5 big shifts in shopping behavior this holiday season.”

MIL OSI Economics