MIL OSI Translation. Region: Russian Federation –
The service will start working on October 19. It was created for cultural venues under the jurisdiction of the Moscow City Department of Culture. If desired, any other cultural and artistic organizations can join the system.
A service for selling electronic tickets will appear on mos.ru. From October 19, the sale of tickets to cultural institutions and other organizations subordinate to the Department of Culture of the city of Moscow will be temporarily transferred exclusively to electronic form. Minister of the Moscow Government, Head Moscow Department of Culture Alexander Kibovsky signed the corresponding order.
The transition to an electronic platform is dictated by the need to improve the quality of all sanitary and epidemiological standards in force in the city in connection with the COVID-19 pandemic. Given the difficult epidemiological situation, when selling electronic tickets, there will be a 50 percent restriction on the occupancy of halls and the so-called dynamic seating arrangement.
This service will allow you to quickly switch to electronic ticket sales. This will not only make visiting cultural centers more convenient for citizens, but will also ensure compliance with sanitary requirements aimed at preventing the spread of coronavirus infection.
Many metropolitan museums, theaters and concert halls already provide visitors with the opportunity to buy tickets online. And the new service will also help the work of small cultural venues run by the Moscow City Department of Culture. Any other cultural and artistic organizations can join the system.
From October 19, one and a half hundred sites will appear on the digital billboard in Moscow. Muscovites will have the opportunity to additionally get acquainted with 15 thousand of various events every year. Mainly, these will be institutions located not in the center of Moscow, but in almost all districts of the city, including the most remote ones.
Electronic ticketing has long been commonplace in theaters, cinemas and concert organizations. The most famous and popular theaters and cinemas already sell up to 90 percent of tickets electronically.
Crowdsourcing project carried out this spring on the website blood.d.mos.ru showed that Muscovites also consider the development of online services one of the priorities for city cultural institutions.
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and or sentence structure not be perfect.