Source: US Department of Agriculture Foreign Agricultural Service
With more than 83 million of the world’s wealthiest consumers, Germany is the largest market for food and agricultural products in the European Union. The German market offers good opportunities for U.S. exporters of consumer-oriented products, particularly nuts, fish and seafood products, dried fruits, sauces and condiments, bakery products, organic products, and sweet potatoes. In 2019, German food service sales increased by 11.9 percent to USD 110.8 billion (triple the growth from previous year), with all three major market segments—hotel, restaurant, and catering/institutional—enjoying increased sales. Restaurants led the food service market in 2019, with USD 60 billion in sales. Key trends include sustainability, regional produce, convenience, health and wellness, and retail catering. COVID-19 related lock-down and physical distancing measures heavily impacted the German food sector and consumers’ shopping patterns. Effects will be visible in next year’s report when the data from 2020 is evaluated.