MIL OSI Translation. Region: Portuguese / Latin America –
Source: Republic of Brazil 2
INNOVATIONCanal will enable professional career development, in addition to improving the offer of services and assistance to tourists in the country
By Amanda Costa
The idea is to train tourism professionals with courses in different segments. Credit: Disclosure Starting next year, professionals in the tourism sector and candidates for a vacancy in the industry will be able to count on a TV dedicated to their education, training and qualification: TV Turismo. Expected to start in the first half of 2021, the channel promises to be a strong fuel for the return of the sector’s growth in the country, after the impacts of the Covid-19 pandemic. The announcement was made by the national secretary for Tourism Development and Competitiveness, William França, during the virtual tourism fair ABAV Collab 2020, organized by the Brazilian Association of Travel Agencies (ABAV). “We have been doing an opening job, creating new fronts and opportunities. And TV Turismo fits into this project. We want to bring qualification with universalization and quality in education ”, he said. “We are thinking of TV as an instrument of education, training and qualification”, added França, who informed that the TV Turismo format is under construction. The strategy is part of the Qualifica Mais Turismo program, which provides courses in different modalities , online and in person, aimed at all professionals in the sector, from entrepreneurs, tour guides, waiters, to chambermaids and receptionists, for example. Large-scale qualification is a differential competitive factor in the tourism sector, providing, at the same time, the development of the employees’ careers and the provision of services and more qualified assistance to tourists. of education in tourism and representatives of TV stations that work with education and training, such as TV Escola and TV Cultura. EDUCATION FOR ALL – The teacher and director of the Distance Education Center at the University of Brasília (UnB), Letícia Leite , evaluated that the post-pandemic scenario is conducive to the use of new technologies for education. “We call this digital literacy. So, people were motivated and, in a way, even forced to use technology. And this, in a way, prepares our students at different levels for the use of these technologies that we did not have before, ”he said. The challenge is to make new technologies reach people who have been on the margins of formal education for a long time. “More or less 70% of the workers in the tourism area do not have complete elementary education”, he justified. On the other hand, the director of UnB TV, Neuza Meller, highlighted the importance of physical and human investments to reach, even, the corners of Brazil. “You will need financial support, professional qualification and get as far as possible, because we have tourism happening from Oiapoque to Chuí,” he said. The director-general of TV Escola, Francisco Câmpera, stressed the need for a “regional focus”, as well as thinking about the hybrid format, which combines online and face-to-face classes. “It is diversifying the technology, which ends up reducing the cost,” he explained. Paula Cavalcanti, Co-Production director at TV Cultura, also participated in the virtual panel and highlighted the need to combine education with entertainment in order to obtain more effective teaching . “Television is packed in all its entertainment activities. You can have programs that provide training, important information, but that are within the formats of entertainment ”, he concluded. Edition: Victor Maciel
EDITOR’S NOTE: This article is a translation. Apologies should the grammar and / or sentence structure is not perfect.