MIL OSI-C. Region: Latin/Latin America
Source: the Republic-of-Brazil-2
CORONAVÍRUSEstudo of Braztoa, in partnership with the University of Brasilia, points out the preference of the 60% of respondents for domestic travel
By André Martins
Data also reveal that tour operators intend to sell trips within the country in 2020. Credit: Bruno Lima / MTurA search for national destinations should mark the resumption of the travel market in Brazil after the end of the new coronavirus pandemic. This is revealed by research released this Tuesday (26th) during an online seminar (webinar) promoted by the Brazilian Association of Tour Operators (Braztoa) that counted on the participation of specialists from the University of Brasília (UnB). According to one of the studies , carried out in partnership with the Laboratory of Studies in Sustainability and Tourism of UnB (LETS) and the consultancy Amplia Mundo, places in the country itself represent 60% of the preferences of Brazilians for 2020. According to the consultation, which heard 1,136 people from all states, with great experience in the area, the Northeast is the target of 21.8% of the choices, followed by the Southeast (19.8%), the South (9.6%), the Midwest (5.7%) and do Norte (3.4%), while data from Braztoa show that 70% of operators intend to increase the offer of national destinations. According to the entity’s research, 17% plan to start sales focused on Brazil and 58% foresee the commercialization of national trips in the second half. The Minister of Tourism, Marcelo Álvaro Antônio, estimates that the results indicate the need for attention to the domestic market, one of the goals of the federal government. “We are developing a campaign to encourage Brazilians to visit destinations in their own country, in order to help resumed and allow tourism to continue to play a strong role in economic development and in the generation of jobs and income. Our efforts also include actions such as encouraging road tourism, using routes from the Investe Turismo program to allow connectivity with other modes of transport and facilitate the search for integrated routes ”, says the minister. According to figures released in the conversation, 70 % of respondents maintain the intention to travel later this year and 56% of respondents choose to only postpone plans. The data reinforces the digital campaign ‘Don’t cancel, reschedule!”, Developed by the Ministry of Tourism. The action seeks to provide the maintenance of contracted packages and services, allowing the preservation of thousands of jobs in the segment. (Access here) SAFETY – The need to ensure safety and clear information to tourists regarding hygiene and cleaning protocols was one of the issues addressed during the online chat. Helena Costa, master in Tourism and leader of LETS, highlighted the importance of initiatives such as the “Protected Tourist” seal, the first stage of a MTur program that will create health guidelines for the different activities of the sector. “This is what other destinations are doing , like Portugal. You see the amount of travel plans, people are still preferring to postpone to cancel. So, it makes sense to increase this sense of security, with good protocols that are clearly communicated ”, stressed Helena, who highlighted the collaboration of representatives of the Market Intelligence Network in Tourism (RIMT), coordinated by MTur, in the debate on new trends This Tuesday’s broadcast also featured the participation of Marina Figueiredo, vice president of Braztoa, and researchers Anastasiya Golets and Jéssica Farias, from UnB. The dialogue is part of a series of Braztoa virtual seminars, which discuss tourism in the post-pandemic. The project brings together several national and international experts in the industry to assess the current difficulties and design future scenarios in relation to the travel market.RESULTS – According to Braztoa, which consulted operators between May 8 and 15, sales made by 80% of the companies that managed to commercialize services in April are equivalent to, at most, 10% of the registered in the same month of 2019. The data also reveal that only 24% of them contracted travel with boarding until July this year. The table shows losses of 90% in the industry’s turnover in the period, equivalent to about R $ 1 billion. Edition: Vanessa Castro
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