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Source: US Department of Agriculture Foreign Agricultural Service

In 2018, Japan’s health-related food market was the third largest in the world with an estimated value of $13.2 billion, up two percent from the previous year. Following the introduction of the Foods with Function Claims (FFC) labeling category by Japan’s Consumer Affairs Agency (CAA) in 2015, the volume of companies and products that are marketing health food products has risen substantially. Opportunities exist for U.S. health foods manufacturers and ingredients suppliers. Specialty food buyers from sporting goods food manufacturers, gyms, sporting goods retailers, drug stores, etc., look for new products at large trade shows or specially targeted trade showcases.

Japan: Japan Health Foods Market Overview