AT&T Makes Fans-First With Smart, New 5G Entertainment Experiences Throughout NBA All-Star in Chicago
AT&T 5G at United Center Makes 2020 the First 5G Powered NBA All-Star Game
Surprise Musical Guest to Perform at AT&T Pregame Concert at NBA Crossover, Livestreamed from Navy Pier via AT&T 5G
As part of an ongoing dedication to bring fans closer to the game they love and in partnership with the NBA, AT&T is connecting fans to 5G experiences and entertainment throughout NBA All-Star 2020.
“AT&T is unlocking the power of 5G as a key partner for NBA All-Star,” said Thaddeus Arroyo, CEO of AT&T Consumer. “Fans in Chicago can use 5G to take their favorite dunk to the boards or sink virtual 3-pointers, while those watching the AT&T Slam Dunk Contest, AT&T Pregame Concert or NBA All-Star Game will get closer to the action through 5G smartphones broadcasting parts of the live action.”
AT&T to Power the First 5G NBA All-Star
Starting today we offer our fastest and best 5G+ experience at the United Center in Chicago, the largest arena in the U.S. In the arena, all fans with 5G-capable devices are now able to enjoy the benefits of our 5G network as it covers the arena’s general seating and can be found throughout the venue.
The network will also help power the AT&T NBA Slam Dunk Contest on Feb. 15 and the 69th NBA All-Star Game on Feb. 16 through the AT&T 5G Courtside Cam hosted by TNT’s Inside the NBA analyst Shaquille O’Neal. Unique angles of each event will be captured and shared over AT&T’s 5G+ network during portions of TNT’s live broadcast.
This broadcast integration extends AT&T’s leadership in paving the way for 5G in sports. Only AT&T has used 5G to bring fans unique angles of all the action at 2019 MGM Resorts NBA Summer League and 2019 Kia NBA Tip-Off, as well as to facilitate distribution of footage during the 2018 U.S. Open.
“No other modern media company thrills sports fans like AT&T, whether it’s more memorable moments using 5G, our inaugural ‘House of AT&T’ experience at our Michigan Avenue store, or the best sports voices from NBA on TNT and fan-favorite Bleacher Report, HBO and Warner Bros. content during NBA All-Star,” said Fiona Carter, chief brand officer, AT&T Communications. “In our NBA partnership’s first year, we’ve given millions of NBA, WNBA and NBA 2K League fans more ways to love basketball, and 2020 is shaping up to be even more incredible.”
AT&T 5G Fan Experiences Throughout Chicago
Join us for all the action in Chicago from Feb. 14-16 to jump in to immersive 5G experiences at NBA Crossover at Navy Pier, the AT&T FANZONE at AT&T’s Flagship Store on Michigan Ave. featuring activations from HBO, Turner, Bleacher Report, Warner Bros., and more, and also at Wintrust Arena, home of All-Star Practice & Media Day presented by AT&T.
- AT&T 5G Hoop Hustle: Be the game’s MVP as you sink the most digital three-pointers in a minute. 5G+ will provide low latency and ultra-responsiveness to seamlessly blend physical and digital as multiple players compete for the most baskets.
Details: Friday-Sunday NBA Crossover and AT&T Michigan Ave. Flagship Store and Friday-Saturday Wintrust Arena
- AT&T 5G Quick Draw: Snap your picture to see yourself transformed into a superhero of the hardwood. Our blazing fast analytics will sketch you and provide a personalized backstory of how you made your way to the weekend. The video will be yours to keep when it’s delivered to you over our ultra-fast 5G+ network.
Details: Friday-Sunday at NBA Crossover and AT&T Michigan Ave. Flagship Store
- AT&T Scene Machine: Create a video of you dunking like a pro as you soar over the court or above Chicago’s iconic city scenes using your 3D image. Receive the video using the power of 5G+ as a keepsake or to post on social.
Details: Friday-Sunday at NBA Crossover
AT&T Pregame Entertainment and Surprise Appearances
Catch the AT&T Pregame Concert Sunday Feb. 16 at 5:00 p.m. CT at NBA Crossover at Navy Pier featuring a surprise musical guest you won’t want to miss. If you can’t make it in person, you can check out the livestream on AT&T’s social media channels, plus a special 5G Fan Cam camera angle with virtually zero-lag time thanks to our show-stopping 5G+ network.
Additionally, AT&T will be dropping a few surprise player appearances at both the NBA Crossover and AT&T Michigan Ave. Flagship store locations. Be sure to follow @ATT for hints on where to catch some of your favorite players.
AT&T Gives Back to Chicago
As part of its Believe Chicago® initiative, AT&T will provide a once-in-a-lifetime opportunity to two Chicago youth through the True Star Foundation. These aspiring broadcast journalists will go behind-the-scenes of a major production as they job shadow NBA MC hosts, interviewing NBA talent throughout the NBA All-Star Practice & Media Day presented by AT&T at Wintrust Arena. AT&T’s Believe Chicago® is an employee-inspired initiative to help improve lives and lift 19 neighborhoods on Chicago’s south and west sides most impacted by gun violence and high unemployment. For more information, visit BelieveChicago.com.
To follow all the action and see special behind-the-scenes moments follow @ATT, @ATTMichiganAve and #ATTFANZONE.