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Source: Alibaba

Headline: L’Oréal Paris: Preparing for 11.11, Innovating for China

Eileen Zong is brand general manager of L’Oréal Paris in China. In a recent interview with Alizila, she explained L’Oréal Paris preparations for 11.11 and how the brand is using Alibaba’s ecosystem to create new products, gain traction among male shoppers and expand their business into China’s lower-tier areas, which have become a huge source […]

MIL OSI Economics