Source: Government of Western Australia ministers
- Marketing campaigns to run in Malaysia, India, China and Japan
- Promoting affordable airfares to Perth, to increase visitation and create WA jobs
- Part of State Government’s $12 million international marketing boost
- Combined campaign activity in Malaysia expected to generate more than 29,000 visitors
The State Government, through Tourism Western Australia, has teamed up with AirAsia X to promote holidays in WA to people in Malaysia as well as in India, China and Japan.
Tourism Minister Paul Papalia announced the co-operative agreement in Malaysia at Air Asia’s headquarters.
The deal, worth $1 million, has the potential to bring thousands of holiday-makers to the State.
AirAsia X is a leading long-haul, low-cost airline operating primarily in the Asia-Pacific region serving 31 destinations across Asia, Australia, the Middle East and the United States of America from two hubs: Kuala Lumpur and Bangkok.
The agreement with AirAsia X will see joint marketing campaigns developed to promote flights to Western Australia including flight deals, and print, television, radio, cinema and online advertising.
It will not only promote Western Australia in Malaysia but also in AirAsia X’s connecting markets such as India, China and Japan.
The deal forms part of the $12 million international marketing boost announced by Premier Mark McGowan and Mr Papalia in March to grow the number of people visiting WA from overseas.
It is hoped the combined campaign activity in Malaysia will generate more than 29,000 visitors, providing a further boost to the WA economy to help create new jobs.
Comments attributed to Tourism Minister Paul Papalia:
“We know that well promoted low-cost airfares are a strong drawcard for people to visit Western Australia, and this deal with AirAsia X will provide that in some of our important markets such as Malaysia, India, China and Japan.
“Malaysia is Western Australia’s second biggest source of overseas visitors so we know Malaysians love what WA has to offer.
“This marketing agreement will not only encourage more Malaysians to visit the State but the marketing activity in connecting markets of India, China and Japan will help entice holiday-makers from those markets as well.
“Growing tourism is key to the State Government’s plan to diversify the economy, create jobs and develop business opportunities.
“Increasing the number of people travelling here from overseas will help achieve those objectives, which is why we committed an extra $12 million to Tourism WA’s international marketing activity.
“It is the biggest international marketing push in the State’s history and we hope to see thousands more people come to WA as a result of this surge in activity.”
Minister’s office – 6552 5600