Ever since its first installation at the Lotte Cinema World Tower in Seoul, Samsung Electronics’ Onyx Cinema LED screen has expanded to regions across the world – specifically, twelve movie theaters in nine countries worldwide to-date, as shown in the graphic below. Most recently, Onyx was installed in Hong Kong and Malaysia – to deliver an extraordinary cinematic experience to even more movie lovers, with a number of additional orders currently in the pipeline.
Now in Malaysia and Hong Kong – Onyx screens installed all across Asia
This year, Samsung announced partnerships with two of Asia’s largest cinema circuits – Hong Kong’s MCL Cinemas and Malaysia’s Golden Screen Cinemas (GSC) – to install the Onyx Cinema LED screen. Earlier this month, on June 7, Onyx officially opened at the MOVIE TOWN theater of MCL Cinemas, which has a total of nine prime cinema sites and 48 screens in the Hong Kong region, as well as the GSC group’s Mid Valley Megamall cinema in Malaysia.
In addition this month, Samsung and global cinema companies including INOX and PVR Cinemas of India kicked-off plans to create Onyx theaters in their respective regions to bring the world’s audiences a better movie experience.
Rapid adoption driven by superior cinema experience
Samsung Onyx has quickly caught on in popularity, with its features that take the cinema experience to the next level. For example, Samsung Onyx’ backlit screen helps bring out a screen’s true colors providing imagery depiction, crisp and free from distortion. Onyx’ High Dynamic Range (HDR) picture refinement and infinite contrast and brightness technologies also add-in to enable sharper presentations, and Samsung’s Audio Lab and JBL by Harman have cooperated to develop the Cinema LED screen’s innovative audio technology that expands audio range throughout theater seating areas.
Hong Kong’s MCL Cinemas (left) and Malaysia’s Golden Screen Cinemas (right)